10 Local SEO Mistakes Killing Your Google Rankings

10 Local SEO Mistakes Killing Your Google Rankings

Most local business owners are making these mistakes right now. The good news? They're easy to fix.

1. Inconsistent NAP Information

Your Name, Address, and Phone number (NAP) must be exactly the same everywhere online. "123 Main St" and "123 Main Street" are seen as different addresses by Google.

Fix: Audit all your directory listings and standardize your NAP.

2. Ignoring Google Business Profile

Your GBP is free real estate on page one. If you're not posting weekly, responding to reviews, and keeping hours updated, you're losing to competitors who do.

Fix: Set a weekly reminder to post updates and respond to reviews.

3. No Location Pages

If you serve multiple cities, you need dedicated pages for each. A plumber in Vancouver should have pages for Burnaby, Richmond, and Surrey too.

Fix: Create unique, valuable content for each service area.

4. Weak Review Strategy

Stars matter. Businesses with 4.5+ stars get 12% more clicks. If you're not actively asking happy customers for reviews, start today.

Fix: Send a review request within 24 hours of service completion.

5. Slow Mobile Site

Most local searches happen on phones. If your site takes more than 3 seconds to load, you're losing customers.

Fix: Run Google PageSpeed Insights and fix critical issues.

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