Dentist SEO in your city

How dentist customers search

Dental searches split hard into two intents. Emergency ("emergency dentist near me", "tooth pain") converts within the hour and barely looks at your website — the map pack and your phone number are the entire funnel. Elective work (implants, Invisalign, veneers) is researched for weeks across multiple sites, reads reviews obsessively, and checks whether you take their insurance before calling.

The competitive picture in Metro Vancouver

Dentistry is the most contested local vertical in Metro Vancouver. Corporate dental groups run multi-location SEO with real budgets, and a single practice competing on "dentist" alone will lose. The winnable ground is procedure-level and neighbourhood-level: the group targeting a whole city rarely bothers to rank for a specific procedure in a specific neighbourhood.

What actually works for a dentist

Build a page per procedure, not a page per practice, and put insurance acceptance in text where Google can read it. "Do you take Pacific Blue Cross" is one of the most common pre-call questions and almost never answered on-page. Review velocity matters more here than in any other vertical — a steady trickle beats a burst.

When your demand peaks

December is the annual peak as patients rush to use expiring insurance benefits. September is second, on back-to-school checkups. Book content and budget for both by October and August respectively.

The number that matters

New patient calls, split by procedure — not total traffic.

Searches we target