Plumber SEO in your city

How plumber customers search

Overwhelmingly emergency-led and mobile. A burst pipe produces a search, three taps, and a call inside five minutes — usually to whoever appears first in the map pack with a phone number and a plausible review count. Nobody reads your About page. Planned work (renovations, re-piping) behaves completely differently and does involve comparison.

The competitive picture in Metro Vancouver

Crowded, but shallow. Most plumbing competitors have a thin one-page site and an unclaimed or half-finished Google Business Profile. The barrier is low: complete profile, real service area, genuine reviews, and 24-hour availability stated in text will beat most of the field.

What actually works for a plumber

Win the map pack for emergency terms and make the phone number tappable above the fold. Service-area pages beat a single homepage every time, because "plumber Burnaby" and "plumber Coquitlam" are different searches with different competitors. State your response time — "60-minute emergency response" converts better than any adjective.

When your demand peaks

The first hard freeze produces the single biggest demand spike of the year — frozen and burst pipes. Spring brings drainage and sump work with the rain. Be visible before the cold snap, not during it.

The number that matters

Calls during business-critical hours, and cost per emergency job won.

Searches we target